Bringing sense to brand data and AI.

What Makes Us Different

We are an AI research and data company, accelerating the convergence of AI and experience-based training into business. We unify data, optimize workflows, and train AI models so your team can focus on leadership and strategy.
‍
A team of data scientists, marketing executives, AdTech veterans, AI researchers, academicians, and engineers, we’re helping brands and agencies make sense of massive amounts of data, generate content, and manage consumer engagement across the most popular digital channels.

signals and variables into a singularity

Our methodology makes AI smarter and data more valuable, focusing it on what your brand needs.

Taking an academic approach to data science, MadSense leverages vast amounts of CRM data and third-party sources to inform AI and experience-based training, using historic data to learn your brand’s voice and style.
‍
Using your brand’s specific data, MadSense creates, tests, and optimizes content across social media, articles, and video, serving the right content to the right audiences at scale, seamlessly.
‍
It all adds up to efficient advertising and marketing with increasingly optimized results.

Helping brands take the madness out of data and AI.

How It Works

Data Ingest

We ingest your brand’s CRM and social media data, plus third-party insights, in a secure environment. This data is combined and correlated to create your brand profile, audience cohorts, lookalike audiences and extract your brand’s voice.

Analysis & Reinforcement

MadSense trains on your data and learns more through feedback loops for ongoing optimization. Over time, MadSense learns, and creates more of, what your audience likes, shares, and engages with.

Content Creation

MadSense automatically creates on-brand content for social, video, images, and articles, perfectly tailored to your brand’s voice and tone. Your team focuses on high-level strategy, not heavy data analysis, content creation, and publishing.

Channel Publishing

MadSense is your centralized, seamless hub for cross-channel publishing, reaching audiences through optimized content and workflows across your entire marketing strategy. A/B testing and optimization become easy.

Fine-tuning.
With a human touch.

Right now, there’s tremendous promise in the world of AI. But there are also tremendous challenges.

AI is informed by general data and doesn’t “remember” your brand. Marketers struggle to connect disparate channels and analyze, or execute upon, brand data. Leaders are under pressure to scale, improve, and optimize—yet current options offer only fragments of a solution.

MadSense combines the brilliance of technology with the creativity and goals of humans, creating a proprietary approach that unleashes value and results for agencies and brands alike.

Our Products

Our vision for the future.

Empower

To empower brands with real-time market insights and scalable reach.

Pioneer

To pioneer predictive digital media strategies using novel methods.

Training

To continue training machines to do what they do best, so we can do the same.

Expand

To expand the value of AI and data beyond marketing for greater impact.